SEO Specialist
All of our SEO Specialists have excellent organizational and analytical skills. They are detail-oriented, knowledgeable about statistics, have strong problem-solving skills, and have an investigative nature. To ensure success, all of our social media specialists have a deep commercial awareness, strong numeracy skills, and a keen interest in the growth, efficiency, and profitability of an organization. Top applicants will have outstanding communication and report writing skills with superb target-based working attitudes and fantastic negotiation skills.
All of our SEO Specialists have excellent organizational and analytical skills. They are detail-oriented, knowledgeable about statistics, have strong problem-solving skills, and have an investigative nature. To ensure success, all of our social media specialists have a deep commercial awareness, strong numeracy skills, and a keen interest in the growth, efficiency, and profitability of an organization. Top applicants will have outstanding communication and report writing skills with superb target-based working attitudes and fantastic negotiation skills.
SEO Specialists at YTA have excellent organizational, management, strategy and planning skills to help grow your marketing outreach programs thereby driving leads to your sales funnel. Our specialists are highly detail-oriented, knowledgeable, and rigorous in their application of keyword discovery methods. To ensure success, YTA SEO Specialists have been trained and come from a background of deep commercial awareness, strong numeracy skills, sales & design ability, and a keen interest in the growth, efficiency, and profitability of an organization. Our marketing strategists have outstanding communication and people skills with superb technical ability and fantastic research and technical ability to bring in traffic and higher website optimizations.SEO Specialists Capabilities:
- Executing tests, collecting and analyzing data and results, and identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns
- Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Optimizing copy and landing pages for search engine marketing
- Performing ongoing keyword discovery, expansion, and optimization
- Researching and implementing search engine optimization recommendations
- Researching and analyzing competitor advertising links
- Developing and implementing link building strategy
- Working with the development team to ensure SEO best practices are properly implemented on newly developed code
- Working with editorial and marketing teams to drive SEO in content creation and content programming
- Recommending changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Essential Skills, Knowledge & Experience Possessed:
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
YTA's Talent as a Service subscription includes:
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Employee Onboarding
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KYC and Compliance Checks
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Monthly Payroll
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Manages Employee Benefits
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Managed Equipment and Infrastructure
