Digital Marketing Executive

All of our Digital Marketing Executives have excellent organizational and analytical skills. Marketing Executives are expected to be detail-oriented, knowledgeable on statistics, have strong problem-solving skills, and have an investigative nature. To ensure success, all of our digital marketers have a deep commercial awareness, strong numeracy skills, and a keen interest in the growth, efficiency, and profitability of an organization. Top applicants will have outstanding communication and report writing skills with superb target-based working attitudes and fantastic negotiation skills.

Digital Marketing Executives at YTA have excellent organizational and sales skills to help grow your marketing outreach programs thereby driving leads to your sales funnel. Our Digital Marketing Executives are highly detail-oriented, knowledgeable on statistics, have strong problem-solving skills, and have an investigative nature. To ensure success, YTA marketing executives have been trained and come from a background of deep commercial awareness, strong numeracy skills, sales & design ability, and a keen interest in the growth, efficiency, and profitability of an organization. Our executives have outstanding communication and people skills with superb technical ability and fantastic negotiation skills to bring in new sales prospects and through the implementation of creative marketing strategies and techniques.

Digital Marketing Executive Capabilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram, Tiktoketc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update the website
• Collaborate with designers to improve user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Essential Skills, Knowledge & Experience Possessed:

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field