Digital Marketing Strategist

All of our Digital Marketing Strategists have excellent organizational and analytical skills. Marketing Strategists are expected to be detail-oriented, knowledgeable on statistics, have strong problem-solving skills, and have an investigative nature. To ensure success, all of our digital marketers have a deep commercial awareness, strong numeracy skills, and a keen interest in the growth, efficiency, and profitability of an organization. Top applicants will have outstanding communication and report writing skills with superb target-based working attitudes and fantastic negotiation skills.

Digital Marketing Strategists at YTA have excellent organizational, management, strategy and planning skills to help grow your marketing outreach programs thereby driving leads to your sales funnel. Our Digital Marketing Executives are highly detail-oriented, knowledgeable on statistics, have strong problem-solving skills, and have an investigative nature. To ensure success, YTA marketing strategists have been trained and come from a background of deep commercial awareness, strong numeracy skills, sales & design ability, and a keen interest in the growth, efficiency, and profitability of an organization. Our marketing strategists have outstanding communication and people skills with superb technical ability and fantastic negotiation skills to bring in new sales prospects through the implementation of creative marketing strategies and techniques.

Digital Marketing Strategists Capabilities:

• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs)
• Research products, services, and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends
• Build strong clients relationships through social media interaction
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency
• Identify advertising needs
• Establishing best practices in digital marketing
• Staying up-to-date with digital technology developments.

Essential Skills, Knowledge & Experience Possessed:

• Proven work experience as a Digital marketing strategist or Digital marketing manager
• Demonstrable experience with SEO/SEM and CRM software
• Experience implementing and optimizing Google Adwords campaigns
• Solid knowledge of web analytics tools like Google Analytics
• Hands-on experience with online marketing tools and practices
• Familiarity with web design and HTML
• Excellent verbal and written communication skills
• Strong analytical and project management skills
• BSc degree in Marketing, Advertising or a relevant field